Designer. Portable. Foldable. Eyefolds eyewear hit the web in 2013, with a very cool product. With the sudden rise of so many sunglass purveyors. How will such a cool company stand out amongst the crowd?
scroll to view the design transformation
Through collaboration, We softened up the logo a with some retro-fresh font’s and a clever & versatile logo design.
Aesthetic was generic. We wanted to emulate the retro feel of the 80’s when folding sunglasses were super-popular.
The heart shaped fox was selected as it represented the inner emotions of Young. Wild.and Free.
Here is another example, for the brands online identity.
Updated website mockup with original product photography (on location): Puerto Vallarta, Jalisco
Goal: to show a more genuine-approach and use case
Alternate version in situation. iMac 2017